# How Much to Charge for a Website (2026): A Worked Quote, Line by Line, With the Deposit

> How much to charge for a website: build the price from hours times your rate, show it line by line, pick hourly, fixed or packages, and ask for a deposit before you start.

Canonical: https://clientworkhq.net/blog/how-much-to-charge-for-a-website/
Last updated: 2026-11-08

[← Workflows](https://clientworkhq.net/topics/workflows/)

WORKFLOWS · 6 MIN READ

![Photo of Simon Dziak](https://clientworkhq.net/images/simon-dziak.jpg)[Simon Dziak](https://simondziak.com/)Editor, [Client Work HQ](https://clientworkhq.net/about/)Published Nov 8, 2026

[![Video companion: How Much to Charge for a Website (2026): A Worked Quote, Line by Line, With the Deposit](https://clientworkhq.net/images/lf334.webp)**▶** Watch the walkthrough **5:21**](https://clientworkhq.net/watch/how-much-to-charge-for-a-website/)

[Short answer ↓](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#short-answer)[Watch video ↗](https://clientworkhq.net/watch/how-much-to-charge-for-a-website/)[Trial worksheet ↓](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#trial-worksheet)

THE SHORT ANSWER

Price a website by estimating the hours for each part (discovery, design, build, content, revisions), multiplying by your hourly rate and showing every line: a six-page site at 54 hours and $141 an hour is $7,614. Cap revisions at two rounds, ask for a deposit (30% is $2,284.20 here), and cut scope, not your rate.

**Next step:** [Workspace369 quoting ↗](https://workspace369.com/features/quoting/?utm_source=clientworkhq.net&utm_medium=referral&utm_campaign=how-much-to-charge-for-a-website&utm_content=answer). Plans start at $29 a month ($23.25 billed yearly). Cadet through Commander start with a 14-day free trial; a card is needed to start.

Our #1 pick is Workspace369. [Our editorial approach ↗](https://clientworkhq.net/about/#disclosure)

### In this guide

[Why there is no single price for a website](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#why-there-is-no-single-price-for-a-website)[Hourly, per project or packages?](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#hourly-per-project-or-packages)[A worked website quote](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#a-worked-website-quote)[Check the number](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#check-the-number)[How big should the deposit be?](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#how-big-should-the-deposit-be)[What to say when the client says it is too expensive](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#what-to-say-when-the-client-says-it-is-too-expensive)[Three website pricing mistakes](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#three-website-pricing-mistakes)[Quoting a website in Workspace369](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#quoting-a-website-in-workspace369)[Website quote checklist](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#website-quote-checklist)[Frequently asked questions](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#frequently-asked-questions)[Visual handoff test](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#workflow-test)[Printable trial worksheet](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#trial-worksheet)

[▶ Watch the 5:21 video](https://clientworkhq.net/watch/how-much-to-charge-for-a-website/)

To work out how much to charge for a website, estimate the hours for each part of the job, multiply them by your hourly rate and show the result line by line. A six-page site at $141 an hour comes to 54 hours and $7,614. Cap the revisions, add a valid-until date, and ask for a deposit before you start: 30% of $7,614 is $2,284.20.

The project, rate and hours below are illustrative, made up to show the method. Use your own rate and your own past projects. Workspace369 features and prices checked October 17, 2026 on [its pricing page](https://workspace369.com/pricing/?utm_source=clientworkhq.net&utm_medium=referral&utm_campaign=how-much-to-charge-for-a-website) and in the app.

Jump to [why there is no single price](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#why-there-is-no-single-price-for-a-website), [the three ways to charge](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#hourly-per-project-or-packages), [the worked quote](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#a-worked-website-quote), [the check](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#check-the-number), [the deposit](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#how-big-should-the-deposit-be), [“too expensive”](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#what-to-say-when-the-client-says-it-is-too-expensive) or the [mistakes](https://clientworkhq.net/blog/how-much-to-charge-for-a-website/#three-website-pricing-mistakes).

## Why there is no single price for a website

A six-page site with a booking form takes more hours than a six-page site with plain text. Pages alone do not set the price; the work inside them does. So work out your hours first, then choose how to present them.

A good quote shows its working, so the client can see where the money goes.

## Hourly, per project or packages?

| Way to charge | How it works | Who carries the risk | Fits a client who… |
| --- | --- | --- | --- |
| Hourly | Track time, multiply by your rate | The client; finishing faster earns you less | Has an unclear scope |
| Per project | One fixed price agreed before you start | You, if the work runs long | Wants to know the total |
| Packages | A short menu of fixed prices, such as Starter and Business site | You, per package | Wants to pick and move on |

Whichever you choose, build the number from **hours × your rate**. No rate yet? Work it out first with [how to price your services](https://clientworkhq.net/blog/how-to-price-your-services/).

## A worked website quote

Six pages, at $141 an hour:

| Line | Hours | Price |
| --- | --- | --- |
| Discovery and sitemap | 4 | $564 |
| Design, six pages | 14 | $1,974 |
| Build and launch | 22 | $3,102 |
| Content setup | 8 | $1,128 |
| Two revision rounds | 6 | $846 |
| **Total** | **54** | **$7,614** |

The revisions are their own line. Anything beyond two rounds is a new quote, so the scope stays clear ([how to charge for extra work](https://clientworkhq.net/blog/how-to-charge-for-extra-work/) shows the change order).

How to present it:

- **Open with one sentence on what they get.** Then the lines, then the total. Clients read outcomes before costs.
- **Add a valid-until date,** so an old price cannot come back months later.

## Check the number

Divide the total by the hours: $7,614 ÷ 54 = $141. If that is not your rate, a line is wrong.

Estimate hours honestly. If you have built three similar sites, use your average, not your best case.

## How big should the deposit be?

Nobody should start work for free. There is no fixed rule: pick a share that covers your start-up work and say why. Say you ask for 30%:

| Total | Deposit (30%) | Balance |
| --- | --- | --- |
| $7,614 | $2,284.20 | $5,329.80 |

Some freelancers split payment in three: deposit, midpoint and launch. Whatever you choose, write it in the quote, so the client sees the deposit before they accept. To try other percentages, use the [deposit calculator](https://workspace369.com/tools/deposit-calculator/?utm_source=clientworkhq.net&utm_medium=referral&utm_campaign=how-much-to-charge-for-a-website).

## What to say when the client says it is too expensive

Do not cut your rate. Cut the scope. Drop a page or the content setup, and the total drops with it:

> “I can bring it down by taking out the content setup: you load the copy and photos, and the total becomes $6,486. Would that work better?”

A discount with no change in scope teaches the client that your price was negotiable. Keep your rate for the next client, and let this client choose the scope.

## Three website pricing mistakes

1. **A number with no breakdown.** A lump sum invites a haggle over the whole thing.
2. **No limit on revisions.** Put two rounds in the quote, so a third round is a conversation, not a favor.
3. **No deposit.** Work started on trust is work you may never be paid for.

## Quoting a website in Workspace369

Here is how the quote above works in Workspace369:

- **Your service catalog.** Price each service once (discovery, design per page, build, content setup, a revision round) and add it to any proposal as a line. Cadet holds up to 20 catalog items.
- **One page for the client.** The client opens one link and sees the lines and the total, with no attachment to download.
- **A valid-until date** on the proposal, so the price has an end.
- **The deposit up front.** Set a deposit on the proposal, and the client sees the deposit required to accept before they accept. Then send it as an invoice with one pay button, and start when it is paid.
- **Your brand.** Pick a color theme and add your logo once; every proposal and invoice comes out in your look.

Proposals with a deposit on acceptance, invoices, online payments and branded documents are on every plan, from Cadet at $29 a month for 1 seat ($23.25 billed yearly). The 14-day trial covers Cadet through Commander, card required. [Workspace369 pricing](https://workspace369.com/pricing/?utm_source=clientworkhq.net&utm_medium=referral&utm_campaign=how-much-to-charge-for-a-website)

## Website quote checklist

- Hours estimated for each part, from your past projects.
- The price is hours × rate, shown line by line.
- Total ÷ hours equals your rate.
- Revisions are their own line, with a limit.
- A valid-until date.
- A deposit, written in the quote.
- If the price is too high, a smaller scope, not a lower rate.

To run this on one real client, [start the Workspace369 14-day free trial](https://workspace369.com/pricing/?utm_source=clientworkhq.net&utm_medium=referral&utm_campaign=how-much-to-charge-for-a-website&utm_content=closing).

## Frequently asked questions

### How much should I charge for a website?

Work out the hours for each part of the job and multiply by your hourly rate. In the example above, a six-page site at $141 an hour is 54 hours and $7,614. Your number depends on your rate and how much work each page needs.

### Should I charge hourly or a fixed price for a website?

A fixed price suits a client who wants to know the total before you start; hourly suits a client with an unclear scope. Either way, build the number from your hours.

### How many revisions should a website quote include?

Two rounds is a common choice. Put them in the quote as their own line, and treat a third round as a new quote.

### How much deposit should I ask for on a website?

There is no fixed rule. Pick a share that covers your start-up work, such as 30%, write it in the quote and collect it before you start.

### What if a client says my website price is too high?

Offer a smaller scope, such as fewer pages or no content setup, rather than a lower rate. The total drops and your rate stays the same.

FOLLOW ONE CLIENT**A simple test of the handoff.**

An evaluation model, not a product screenshot or a claim that every tool handles these steps identically.

1. 01

    ### Inquiry

    Can you identify the client and their next action?

2. 02

    ### Scope

    Can both sides find the agreed deliverables?

3. 03

    ### Delivery

    Does each task have an owner and due date?

4. 04

    ### Approval

    Can you see what the client has accepted?

5. 05

    ### Invoice

    Does the amount match the agreed work?

TAKE IT INTO YOUR TRIAL

## Make the demo prove something.

Use one sample project with invented client details. Add a reschedule or an extra revision after the proposal is accepted.

 Record the agreed scope, price and client responsibilities. Assign the next action to a named person and set a due date. Change one part of the job and check who can see the revised agreement. Open the client-facing view and confirm that the next step is clear. Prepare an invoice and reconcile it with the agreed work. Ask a teammate to follow the project without your explanation. List the subscriptions you could retire only after this trial succeeds.

[Download a text copy ↓](https://clientworkhq.net/downloads/client-work-trial-checklist.txt)

Your checklist stays in this page. We do not send your answers anywhere.

## Follow your business's reading path.

[Calculate your software budget ↗](https://clientworkhq.net/tools/software-stack-calculator/)

CHECK THE DETAILS

## Sources & further reading

Pricing and features can change. Check the vendor’s current plan before buying.

- [Workspace369 pricing](https://workspace369.com/pricing/?utm_source=clientworkhq.net&utm_medium=referral&utm_campaign=how-much-to-charge-for-a-website)
- [Workspace369: quoting](https://workspace369.com/features/quoting/?utm_source=clientworkhq.net&utm_medium=referral&utm_campaign=how-much-to-charge-for-a-website)
- [Workspace369: products and services](https://workspace369.com/features/products/?utm_source=clientworkhq.net&utm_medium=referral&utm_campaign=how-much-to-charge-for-a-website)
- [Workspace369: deposit calculator](https://workspace369.com/tools/deposit-calculator/?utm_source=clientworkhq.net&utm_medium=referral&utm_campaign=how-much-to-charge-for-a-website)

OUR PICK FOR CLIENT WORK

## Put the workflow in one place.

See how it handles this workflow: [Workspace369 quoting](https://workspace369.com/features/quoting/?utm_source=clientworkhq.net&utm_medium=referral&utm_campaign=how-much-to-charge-for-a-website&utm_content=cta). Plans start at $29 a month. Cadet through Commander start with a 14-day free trial.

[Workspace369 quoting](https://workspace369.com/features/quoting/?utm_source=clientworkhq.net&utm_medium=referral&utm_campaign=how-much-to-charge-for-a-website&utm_content=cta) Our #1 pick is Workspace369.

KEEP EXPLORING

## The next good read.

[All guides](https://clientworkhq.net/blog/)

Workflows13 min read

### [How to Price Your Services (2026): The Floor Rate Formula, 5 Methods and Examples](https://clientworkhq.net/blog/how-to-price-your-services/)

How to price your services as a freelancer or agency: work out your floor rate, choose hourly, day rate, project, value or monthly pricing, and offer options.

[Read the guide](https://clientworkhq.net/blog/how-to-price-your-services/)

Workflows7 min read

### [How to Charge for Extra Work (2026): A Change Order Template and What to Say](https://clientworkhq.net/blog/how-to-charge-for-extra-work/)

How to charge a client for extra work: the rule for when a request is a change order, the four lines every change order needs, the words to send and three mistakes.

[Read the guide](https://clientworkhq.net/blog/how-to-charge-for-extra-work/)

Workflows13 min read

### [How to Write a Scope of Work (2026): 8 Parts, a Template and a Full Example](https://clientworkhq.net/blog/how-to-write-a-scope-of-work/)

How to write a scope of work: the 8 parts from objectives to the change process, a copy-paste template, a full consulting example and the mistakes that cause disputes.

[Read the guide](https://clientworkhq.net/blog/how-to-write-a-scope-of-work/)

ALSO WORTH READING

- [How to Write a Business Proposal Clients Sign (2026): 7 Sections and a Template](https://clientworkhq.net/blog/how-to-write-a-business-proposal/)
- [Best CRM for Web Design Agencies in 2026: 5 Compared](https://clientworkhq.net/blog/best-crm-for-web-design-agencies/)

## More

- [Home](https://clientworkhq.net/)
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