GoHighLevel for Agencies 2026: Pricing, White Label & Client Delivery

HighLevel starts at $97 a month. Unlimited sub-accounts cost $297. Reselling it as your own software, $497. Great for funnels. And client delivery?

HighLevel organizes its platform around five jobs: capture, nurture, close, evangelize, and reactivate. Its sweet spot: agencies that sell marketing and lead generation, or resell software under their own brand. This video asks the next question: what happens after a client says yes? We cover the pricing plans, white label, client delivery, and our number one pick for agencies. Billed monthly: Starter is $97, Unlimited is $297, and Agency Pro is $497.

Paying yearly: $970, $2,970, and $4,970. Those bars are annual totals, not monthly bills. The real split is sub-accounts. Starter covers three client accounts. Unlimited lifts that cap for a growing agency.

Each sub-account is a client workspace, so Starter suits one business or a new agency. Growing agencies move up. Every plan has a 14-day free trial, and billing is month to month. Agency Pro adds SaaS mode, automated sub-account creation, and user and agent reporting. SaaS mode works like this: a client buys a plan on your website, the account is created, and it renews under your brand.

You can also white-label the desktop web app, connect your own domains, and add a white-label mobile app for $497 a month. Snapshots work like templates: a pre-built account setup, copied to a new client, ready to customize. If reselling software is your business model, HighLevel is built for exactly that. Many agencies stitch together a CRM, funnel builder, scheduler and review tool. It works, until the logins pile up.

HighLevel bundles those jobs into one marketing platform. That is its real strength. Capture tools include websites and funnels, forms and quizzes, missed-call text-back, and an ad manager. Then leads keep moving: the sales pipeline, a workflow follow-up, a booked call, and a review request. Its conversation stream combines SMS, Messenger and Instagram messages, WhatsApp, and live chat.

For an agency running campaigns for local clients, that bundle is hard to beat. Then the client signs. Now the work is delivery, not marketing. Delivery needs a scoped proposal, a project your team can see, and an invoice that matches the work. HighLevel's core feature list runs from funnels, through CRM, to courses.

Project boards and time tracking are not on that list. Picture a monthly SEO retainer: the agreed work, then three extra landing pages, quoted separately before anyone starts. Unbilled time is the quiet cost: six hours a month, at $120 an hour, adds up over a year. Ask four delivery questions: who owns this task, what budget is left, which hours are billable, and what the client sees. If delivery is your bottleneck, test the handoff before the funnel builder.

HighLevel's Branded Client Portal App is an add-on, $49 a month per sub-account. Workspace369 includes a client portal on every plan: share the project, the client verifies, sees progress, and finds invoices. Test any portal from the client's side: find the link, see progress, open the files, find the invoice. For agencies whose product is the client work, our number one pick is Workspace369. Proposals have themes on every plan: pick one, try another, restyle the page, then send the client version.

On Specialist, send it, the client reviews, signs through a link, and pays the deposit. On Voyager, a prospect submits your form, the request arrives, and you convert it to a client. Then delivery: the project budget, the task board, and progress updating as work moves to Done. On Voyager, start a timer, stop it, pick the hours, and bill them to the invoice. Retainers come on every plan: choose the client and coverage, set the monthly amount, and configure auto-invoicing.

Price each service on every plan: the price, the delivery cost you enter, and the gross margin. Email automations start on Cadet: an overdue-invoice trigger, a reminder step, then switch it on. On Voyager, client email and texts share one thread, with an AI summary, and you reply from it. Also on Voyager: a client calls, you miss it, and a text goes back automatically. On Specialist, a client calls, you answer, end the call, and read the AI call summary.

One client, on Voyager: the request, the signed proposal, the project, the hours, the paid invoice. On Voyager, your phone keeps up: a new lead, a proposal accepted, a client text, and an invoice paid in full. Side by side, billed monthly: HighLevel Starter $97, Unlimited $297, Workspace369 Voyager $74, Specialist $149. HighLevel scales by sub-accounts. Workspace369 scales by seats; extras are $10 from Voyager.

Price it on the clients you serve, the people doing the work, and the plan features you will actually use. Our picks by job: Workspace369 for running client delivery, HighLevel for funnels and resale. Choose HighLevel if you sell funnels and campaigns, manage many client marketing accounts, or resell software. Choose our number one, Workspace369, when you sell projects and retainers: budget, board, work done. Switching?

Prepare a client CSV, bring the details across, and check the imported records. Many agencies sell both. Choose around the half that fills most of your week. Try Workspace369 free for 14 days with one real client: the sale, the delivery, and the invoice. Pick the platform that runs the work you actually sell.

The full comparison is linked below.